How to Become More Persuasive at Work

Vanessa Bohns, a professor of organizational behavior at Cornell University, and Raven Hoffman, who works in a construction role that involves recruiting new clients to her firm, break down how to build influence at work. They discuss which persuasion tactics are most effective and how to tell if someone is being swayed by your reasoning. And if you’ve failed to persuade someone but still believe in the cause, they offer smart tactics for trying again.