How to become The Go-To Expert

Are you tired of being seen as just a "good technician"? Do you want to come out from your partners' shadows and build a reputation that makes you a destination for work?The days of making partner based on technical skill alone are gone. You are now expected to win your own clients. This requires a shift from being a passive consumer of information to an active creator of valuable content that builds your personal brand. In this episode of the How to Make Partner podcast, I explain the practical steps to becoming a recognised "Go To Expert" in your field.Listen to this episode to discover:- The simple, three-step process to becoming a Go-To Expert. - Why choosing a niche based on Passion, Credibility, and Fit is the essential first step to differentiating yourself. - The four key questions your online content must answer for a prospective client. - Why you need to show up as yourself first, and a professional second, to build a real emotional connection. - The three time-efficient ways to generate content: Generate, Curate, and Recycle. Tune in to find out how to move from being a passive technician to a proactive business winner.About Progress To Partner Academy: On-demand career help and guidanceYou have to drive your career forwards. Your firm wouldn't do that for you.Stop waiting to be noticed for career development courses by your firm.Make the firm notice you! You will get the skills and knowledge about what the partners are really looking for when you join our Progress to Partner Academy.Join our Progress To Partner Academy - https://www.howtomakepartner.com/get-progress-to-partner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Links:Take our Go-To Expert Course: https://subscribe.howtomakepartner.com/gotoexpert-course/Complete our FREE Partnership Readiness Assessment - https://careerprogressionreadiness.scoreapp.com to see where you have gaps in your own development - you'll get a personalised report with actions for what progress your career forwardConnect with me on LinkedIn - https://www.linkedin.com/in/heathertownsend/Join our Progress To Partner Academy - https://www.howtomakepartner.com/get-progress-to-partner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Buy your copy of Poised for Partnership - https://amzn.to/3ETEYk3Buy your copy of How To Make Partner And Still Have A Life - https://amzn.to/4iLxugMBuy your copy of The Go To Expert - https://amzn.to/3HGPYlPBuy your copy of The Financial Times Guide To Business Networking - https://amzn.to/406QPma Get full access to How to Make Partner at howtomakepartner.substack.com/subscribe