How to Become the Go-To Expert in Your Industry | Christine Blosdale on AI Visibility, Branding & Podcasting

What does it really take to become known, trusted, and seen as an expert in today’s digital world? In this episode of The Personal Side of Business, Jet sits down with expert authority coach and longtime broadcaster Christine Blosdale to talk about personal branding, podcasting, AI visibility, and overcoming imposter syndrome as an entrepreneur. Christine shares how she transitioned from 20 years in radio into helping coaches, authors, and entrepreneurs build authority-driven brands that stand out online. The conversation dives into: Why most podcasters quit after 7 episodes How AI is changing entrepreneurship and marketing The importance of “AI visibility” and being searchable online Why authenticity matters more than perfection Using podcasting to build long-term authority Repurposing content into books, blogs, reels, and courses Helping introverted entrepreneurs show up online Overcoming fear, self-doubt, and imposter syndrome Why people connect with real personalities over polished brands Christine also talks about her new book, The Expert Authority Code: How to Get Seen, Trusted and Paid for What You Already Know, and explains how entrepreneurs can position themselves as trusted experts in their industries. If you’re building a business, trying to grow your personal brand, or looking to become more visible in the AI-driven digital landscape, this episode is packed with insight and practical advice. Check out Christine at www.expertauthoritycoach.com If you'd like to learn more about The Personal Side of Business, please check out personalsideofbusiness.com