How to boost employee advocacy and social selling with AI with Guillem Cardenal from Merck Healthcare

An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "How to boost employee advocacy and social selling with AI with Guillem Cardenal from Merck Healthcare" was published on October 2, 2025 and runs 32 minutes.

October 2, 2025 ·32m · B2B Social Growth: Presented By Tribal Impact

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Summary

AI is transforming how organisations approach employee advocacy and social selling, and it’s not about replacing people. It’s about improving the way we work. Salesforce’s latest Slack Workforce Index shows daily AI use among desk workers has jumped 233% in just six months. Those using AI every day are 64% more productive and 81% more satisfied in their jobs. Join Felipe Torres from Tribal Impact and Guillem Cardenal Basté, Merck Healthcare, to learn about how Merck built a successful...

Episode Description

AI is transforming how organisations approach employee advocacy and social selling, and it’s not about replacing people. It’s about improving the way we work.

Salesforce’s latest Slack Workforce Index shows daily AI use among desk workers has jumped 233% in just six months. Those using AI every day are 64% more productive and 81% more satisfied in their jobs.

Join Felipe Torres from Tribal Impact and Guillem Cardenal Basté, Merck Healthcare, to learn about how Merck built a successful social selling community.

We’ll cover:

How AI can enhance (not replace) human-led social selling alongside their employee advocacy program
How AI accelerates engagement and sales outcomes
Best practices for blending automation with authenticity

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