How To Boost Sales Through Storytelling With Lucy Thorpe

An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "How To Boost Sales Through Storytelling With Lucy Thorpe" was published on September 20, 2023 and runs 42 minutes.

September 20, 2023 ·42m · B2B Social Growth: Presented By Tribal Impact

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Summary

Content shared by employees gets 8X more engagement than content shared through branded channels. Join Tribal Impact’s Sarah Goodall, and Lucy Thorpe, who'll be discussing how sales and marketing can collaborate to create engaging stories to attract customers. We'll be covering: The link between storytelling, sales and marketing.How employee-generated content can contribute to the value of a brand.Equipping sales with the right storytelling tools and techniques to enhance their customer inte...

Episode Description

Content shared by employees gets 8X more engagement than content shared through branded channels.

Join Tribal Impact’s Sarah Goodall, and Lucy Thorpe, who'll be discussing how sales and marketing can collaborate to create engaging stories to attract customers. We'll be covering:

The link between storytelling, sales and marketing.
How employee-generated content can contribute to the value of a brand.
Equipping sales with the right storytelling tools and techniques to enhance their customer interactions.

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