How to Boost Your Business with the Customer Profit Ratio - with Branden Moskwa

Branden Moskwa has been working with creative e-commerce leaders and founders who love what they do but hate the parts they need to do. He has been a sought-after futurist and thought leader by IBM, SAP and Oracle. He writes for Hackernoon, where he recently won a contributor of the year award, for his insights and interviews with DTC-focused Inc 5000 companies. In this episode, you will learn The Customer Profit Ratio (CPR) is and why it's so crucial for ecommerce businesses to understand and monitor  How does CPR help in making operational and business decisions What is the connection between CPR and marketing and how does this number help in shaping marketing strategies, particularly for ecommerce companies How affiliate program offers as the most missed opportunity in ecommerce marketing Strategies for ecommerce businesses to track and optimize their CPR while implementing an affiliate marketing program For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.