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EPISODE · Jun 30, 2021 · 23 MIN
How to Brainstorm Content Effectively [B2B + B2C]
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media, Drew Page, Elsie Weisskoff
Show Notes:0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead1:50: The definition of “brainstorming”2:08: The brainstorming process at Siege Media3:16: Group dynamics when thinking creatively3:58: How Siege Media’s brainstorming has improved over time4:46: Producing ideas–best tools to use for brainstorming6:40: The power of Reddit, how to use it effectively7:41: Why platforms like “The Pudding” are beneficial8:02: Breaking up B2B and B2C ideas9:05: How to brainstorm for niche industries9:34: Promotable vs. SEO topics11:01: What type of content does well in B2B markets?12:49: How do you brainstorm for a mature content strategy?14:13: Best criteria for a content revamp15:29: How to look for passive link opportunities18:09: What is the Keyword Opposition to Benefit (KOB) analysis? 20:23: What does the future of brainstorming look like?Show Links:Follow Elsie on LinkedInFollow Drew on Twitter Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Brainstorming–easier said than done (if you want the best results). The definition of Brainstorming: group discussion to produce ideas or solve problems. In this episode of Content & Conversation, Elsie Weisskoff, Creative Content Lead at Siege Media breaks down what it takes to get the most out of your brainstorm process through organization, tools and execution. Plus, how to choose between promotable content, SEO-focused content, and what it means to create the right content for B2B and B2C markets.
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How to Brainstorm Content Effectively [B2B + B2C]
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