How to Break Into Promotional Movie Marketing w/ George Leon, Cakewalk Entertainment [re-release]

George Leon is the CEO and founder of Cakewalk Entertainment, a full-service promotional marketing entertainment agency which pushes entertainment properties and brands beyond the silver screen and into consumers’ everyday lives. George is a one-of-a-kind specialist in global promotions and franchise development in the entertainment space and has over 25 years of experience. As EVP of Sony Pictures Entertainment, he pioneered a new franchise strategy by bringing promotions, consumer products, and product placement under one fully-integrated roof.  Today George carries that global-scale studio approach everywhere he goes to create tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands.  He got his B.A. in Communication from the University of the Pacific.  WHAT YOU’ll LEARN ABOUT IN THIS EPISODE: How you should look for titles like ‘assistant’, ‘coordinator’ and explore temp services to break into this industry Why your major in college doesn’t matter How this is an industry in which you’ll always be learning Why one of the most frustrating things you’ll deal with is industry politics Why you should tune in to T4C episode #49 to learn more about what George does in his current job and how he built his career