EPISODE · Mar 13, 2026 · 29 MIN
How to Break Into Sports as a Woman with Pro Athlete Social Media Manager Nicole Ezeh
from Bid On You · host Bid On You | Marissa Lee
Breaking into sports can feel impossible, especially for women who don’t know where to start.In this episode, Nicole Ezeh shares how she went from being a college track athlete to becoming a social media manager and brand strategist for professional athletes. We talk about what it actually takes to build a career in sports, how to think strategically as a social media manager, and why great brand strategy goes far beyond viral moments.You’ll learn:• How to break into the sports industry as a woman• What managing professional athletes’ social media actually looks like• The skills you need to become a sports social media manager• How to think strategically about brand building and content• What it takes to build credibility in a male-dominated industryIf you’ve ever wondered how to work in sports without being an athlete or how to turn your love of sports and social media into a real career, this conversation is for you.Follow the show for more & exclusive event invites!
What this episode covers
Breaking into sports can feel impossible, especially for women who don’t know where to start.In this episode, Nicole Ezeh shares how she went from being a college track athlete to becoming a social media manager and brand strategist for professional athletes. We talk about what it actually takes to build a career in sports, how to think strategically as a social media manager, and why great brand strategy goes far beyond viral moments.You’ll learn:• How to break into the sports industry as a woman• What managing professional athletes’ social media actually looks like• The skills you need to become a sports social media manager• How to think strategically about brand building and content• What it takes to build credibility in a male-dominated industryIf you’ve ever wondered how to work in sports without being an athlete or how to turn your love of sports and social media into a real career, this conversation is for you.Follow the show for more & exclusive event invites!
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How to Break Into Sports as a Woman with Pro Athlete Social Media Manager Nicole Ezeh
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