How to Break into the Luxury Wedding Market episode artwork

EPISODE · Jan 26, 2022 · 23 MIN

How to Break into the Luxury Wedding Market

from Wedded: The Wedding Planner Podcast · host Tracy Taylor Ward and Shannon Leahy

Hope you’re ready to celebrate—it’s our one-year anniversary episode! This week, we’re finally answering our most-asked question: how can planners break into the luxury market? We discuss how we define luxury, the different tiers of luxury weddings, how to use marketing strategies to appeal to the right clients, and what types of research you should invest in to get comfortable with the market. Plus, a listener asks how to communicate with a vendor when they’re doing something they shouldn’t.BONUS: Listen for an exclusive promo code to save 10% off our new Monthly Planning Checklist!Discussed in This Episode:Our NEW Monthly Planning Checklist (https://www.weddedshop.com/)Aman Resorts (https://www.aman.com/)Chef Thomas Keller (https://www.thomaskeller.com/biography)Rizzoli Books (https://www.thomaskeller.com/biography)Brunello Cuccinelli (https://shop.brunellocucinelli.com)Shira Savada Consulting (https://www.shiramisu.com/)Ideaction Consulting (https://www.ideactionconsulting.com/)Visit Our Website:https://www.WeddedPodcast.comGrab Our Freebies And Planning Tools:www.WeddedShop.comEmail Us All Of Your Questions and Comments:[email protected] Us On Social:Instagram: https://www.instagram.com/weddedpodcastRead About Our Hosts:Tracy Taylor Ward DesignWebsite: https://www.TracyTaylorWard.comInstagram: https://www.instagram.com/tracytaylorwardShannon Leahy EventsWebsite: https://www.ShannonLeahy.comInstagram: https://instagram.com/shannonleahyevents

Hope you’re ready to celebrate—it’s our one-year anniversary episode! This week, we’re finally answering our most-asked question: how can planners break into the luxury market? We discuss how we define luxury, the different tiers of luxury weddings, how to use marketing strategies to appeal to the right clients, and what types of research you should invest in to get comfortable with the market. Plus, a listener asks how to communicate with a vendor when they’re doing something they shouldn’t.BONUS: Listen for an exclusive promo code to save 10% off our new Monthly Planning Checklist!Discussed in This Episode:Our NEW Monthly Planning Checklist (https://www.weddedshop.com/)Aman Resorts (https://www.aman.com/)Chef Thomas Keller (https://www.thomaskeller.com/biography)Rizzoli Books (https://www.thomaskeller.com/biography)Brunello Cuccinelli (https://shop.brunellocucinelli.com)Shira Savada Consulting (https://www.shiramisu.com/)Ideaction Consulting (https://www.ideactionconsulting.com/)Visit Our Website:https://www.WeddedPodcast.comGrab Our Freebies And Planning Tools:www.WeddedShop.comEmail Us All Of Your Questions and Comments:[email protected] Us On Social:Instagram: https://www.instagram.com/weddedpodcastRead About Our Hosts:Tracy Taylor Ward DesignWebsite: https://www.TracyTaylorWard.comInstagram: https://www.instagram.com/tracytaylorwardShannon Leahy EventsWebsite: https://www.ShannonLeahy.comInstagram: https://instagram.com/shannonleahyevents

NOW PLAYING

How to Break into the Luxury Wedding Market

0:00 23:30

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of Wedded: The Wedding Planner Podcast?

This episode is 23 minutes long.

When was this Wedded: The Wedding Planner Podcast episode published?

This episode was published on January 26, 2022.

What is this episode about?

Hope you’re ready to celebrate—it’s our one-year anniversary episode! This week, we’re finally answering our most-asked question: how can planners break into the luxury market? We discuss how we define luxury, the different tiers of luxury weddings,...

Can I download this Wedded: The Wedding Planner Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!