EPISODE · Jan 26, 2022 · 23 MIN
How to Break into the Luxury Wedding Market
from Wedded: The Wedding Planner Podcast · host Tracy Taylor Ward and Shannon Leahy
Hope you’re ready to celebrate—it’s our one-year anniversary episode! This week, we’re finally answering our most-asked question: how can planners break into the luxury market? We discuss how we define luxury, the different tiers of luxury weddings, how to use marketing strategies to appeal to the right clients, and what types of research you should invest in to get comfortable with the market. Plus, a listener asks how to communicate with a vendor when they’re doing something they shouldn’t.BONUS: Listen for an exclusive promo code to save 10% off our new Monthly Planning Checklist!Discussed in This Episode:Our NEW Monthly Planning Checklist (https://www.weddedshop.com/)Aman Resorts (https://www.aman.com/)Chef Thomas Keller (https://www.thomaskeller.com/biography)Rizzoli Books (https://www.thomaskeller.com/biography)Brunello Cuccinelli (https://shop.brunellocucinelli.com)Shira Savada Consulting (https://www.shiramisu.com/)Ideaction Consulting (https://www.ideactionconsulting.com/)Visit Our Website:https://www.WeddedPodcast.comGrab Our Freebies And Planning Tools:www.WeddedShop.comEmail Us All Of Your Questions and Comments:[email protected] Us On Social:Instagram: https://www.instagram.com/weddedpodcastRead About Our Hosts:Tracy Taylor Ward DesignWebsite: https://www.TracyTaylorWard.comInstagram: https://www.instagram.com/tracytaylorwardShannon Leahy EventsWebsite: https://www.ShannonLeahy.comInstagram: https://instagram.com/shannonleahyevents
What this episode covers
Hope you’re ready to celebrate—it’s our one-year anniversary episode! This week, we’re finally answering our most-asked question: how can planners break into the luxury market? We discuss how we define luxury, the different tiers of luxury weddings, how to use marketing strategies to appeal to the right clients, and what types of research you should invest in to get comfortable with the market. Plus, a listener asks how to communicate with a vendor when they’re doing something they shouldn’t.BONUS: Listen for an exclusive promo code to save 10% off our new Monthly Planning Checklist!Discussed in This Episode:Our NEW Monthly Planning Checklist (https://www.weddedshop.com/)Aman Resorts (https://www.aman.com/)Chef Thomas Keller (https://www.thomaskeller.com/biography)Rizzoli Books (https://www.thomaskeller.com/biography)Brunello Cuccinelli (https://shop.brunellocucinelli.com)Shira Savada Consulting (https://www.shiramisu.com/)Ideaction Consulting (https://www.ideactionconsulting.com/)Visit Our Website:https://www.WeddedPodcast.comGrab Our Freebies And Planning Tools:www.WeddedShop.comEmail Us All Of Your Questions and Comments:[email protected] Us On Social:Instagram: https://www.instagram.com/weddedpodcastRead About Our Hosts:Tracy Taylor Ward DesignWebsite: https://www.TracyTaylorWard.comInstagram: https://www.instagram.com/tracytaylorwardShannon Leahy EventsWebsite: https://www.ShannonLeahy.comInstagram: https://instagram.com/shannonleahyevents
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How to Break into the Luxury Wedding Market
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