How To Bring A Unique Business To The Market With Emily And Cole Williams Of Slice Of Sauce

Shirt stains are a sure way to ruin any busy individual's day! A perfectly crisp and clean shirt ruined by your sandwich sauce in the morning can be a nightmare. Finding a solution to this problem, Emily Williams and Cole Williams started their company, Slice of Sauce, where they transform traditionally bottled condiments into slices—perfect for that mess-free sandwich, burgers, and wraps on the go! In this episode, they sit down with Elliot Begoun to share the beginning of this genius idea and the process of bringing it to the market and the consumers, most especially for a product that has never been done before. Fresh from Shark Tank, Emily and Cole then take us behind the scenes of landing that gig and the lessons they learned about how to talk about your business effectively. They then let us in on the post-deal negotiation conversation process and how they are moving their business from that amazing experience.Love the show? Subscribe, rate, review, and share!Here’s How »Join The TIG Talks Community today:tigbrands.comFacebookLinkedIn