How to bring data insights into your culture -- Katie Johnson, Marketing Manager at Platypus

TIMESTAMPS02:40 - Data makes content more exciting13:16 - Breaking down data into content and actionable tasks17:50 - The hardest part of creating content based on data24:00 - Why the product and marketing team should work together, and what opportunity is being missed26:30 - Data is not interesting to everyone29:30 - How Platypus never runs out of data34:00 - Brainstorming contentGUEST BACKGROUNDKatie Johnson is the Marketing Manager at Platypus, an HR tech startup with a mission to reinvent the future of work by prioritizing company culture. Katie started her career in marketing in 2017 and previously led the marketing activity at the award-winning search and behavioral science agency, Reflect Digital, supporting the company's ambitious growth and revenue targets.MAIN INSIGHTBringing data into your culture can help your team craft better content, which leads to successful marketing campaigns.KEY TAKEAWAYSContent is king, and data is the castleChange and adapt your content strategy, and focus on the key data findingsHelping people see the actual benefit of your product can help increase the traffic on your websiteWriters love it when you have proven dataCreating content that is backed up by data is a huge authority builderData can help you get more backlinks which in return helps to boost your SEOToo much branding can hurt your contentPRACTICAL STEPSGather dataIdentify the patterns, themes, and correlationBlend the data into your content strategyWork with your team to figure out the content themeMake the content digestible and easy to readReview how the content performsTIPS FOR SUCCESSWork closely with your data scientistMake the data interesting for your audienceJump into your audience's shoes and see if it’s valuable to themAsk your customers what data they want to seeMORE FROM PLATYPUSPlatypus is an HR and recruitment tool that measures cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture. Learn more at Platypus.ioGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast