How to Build a $100M Brand: 8 Rules from Leaders Who Did

from OPERATORS · host Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

“The scale is not going to fix your problems.” What separates a hundred million dollar ecommerce brand from the rest? Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) break down the eight rules to build a hundred million dollar ecommerce brand in 2026. These are not theories: each host has built a brand at this exact scale. Mike breaks down why Trevi chased profitable unit economics for a year before scaling. Sean calls reorder revenue the ultimate cheat code, and explains why he built Ridge around chasing it. Jason closes on hiring rigor, where a LinkedIn check now decides every offer. Powered ByFulfilhttps://9ops.co/fulfil Richpanelhttps://9ops.co/richpanelNorthbeamhttps://www.northbeam.io/Saras Analyticshttps://bit.ly/9OP-YtdescPostscripthttps://9ops.co/postscriptAftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/

Episode metadata supplied by the publisher feed · Published Jul 29, 2026

Embed this episode

Attribution link and audio player

Ready to play

How to Build a $100M Brand: 8 Rules from Leaders Who Did

0:00 47:39

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Farm4Profit Podcast David Whitaker, Corey Hillebo, Tanner Winterhof Our mission is to provide farms and operators an independent and unbiased outlet for information related to increasing the profitability of their farming operation. We will be providing farms and operators of all sizes and experience levels access to the latest trends, projections, and the tools necessary to increase farming profitability. We will take each episode to deliver latest news, what's working for active farms, and a topic of focus each episode. Remember, if you aren't farming for profit you won't be farming for long. The Reasoning Show Massive Studios The Reasoning Show AI moves fast. Thinking clearly matters more.The Reasoning Show cuts through the hype to explore how the smartest people in enterprise AI actually make decisions — the strategy, the tradeoffs, and the hard lessons no press release mentions.Every week, hosts Aaron Delp and Brian Gracely sit down with the founders building the tools, investors funding the shift, and operators running AI in the real world. Not hype. Not panic. Just clear-headed conversations with people who have to make actual decisions.Because the AI revolution isn't just happening. It's being reasoned through. New shows every Wednesday and Sunday. Topics: Enterprise AI strategy · LLMs in production · AI leadership · Agentic AI · Digital Sovereignty · Machine Learning · AI startups · Cloud Computing Rule Your Pool Eric Knight Rule Your Pool is a podcast by Orenda Technologies. This show was created for pool owners, operators, and service pros who want the best water quality possible. If you want to know what's really going on with your swimming pool chemistry, this might be the podcast for you. Each week, we'll cover a new topic related to swimming pools, water chemistry, or indoor air quality. With our help, you'll be able to rule your pool without over-treating it with chemicals and wasting money. Accounting Voices Rob Brown Accounting Voices is the only accounting show built for boardroom-level leadership conversations. Hosted by Rob Brown, it exists to interpret the structural forces placing accounting firms and their leaders under sustained pressure. AI. Private equity. Consolidation. Talent strain. Shifting client expectations. Operating models under stress. These are not emerging trends. They are realities reshaping how firms operate and how leaders make decisions right now.Where other accounting shows report news, share technical updates or offer tactical advice, Accounting Voices operates at a different altitude. This is a senior leadership platform built around structured seasonal inquiry. Each season focuses on one defined tension facing the profession. A curated cohort of senior firm leaders records focused conversations answering the same five disciplined questions. The result is not opinion or commentary. It is comparable cross-firm intelligence on how leadership decisions are actually being m

Frequently Asked Questions

How long is this episode of OPERATORS?

This episode is 47 minutes long.

When was this OPERATORS episode published?

This episode was published on July 29, 2026.

Can I download this OPERATORS episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!