How to build a $1M ARR startup (x3) | Adam Schoenfeld (Keyplay)

Today, we’re talking with Adam Schoenfeld, CEO at Keyplay, a SaaS solution to help B2B marketers make GTM more efficient. In this episode, Adam talks about: How he built 3 startups to over $1m ARR His process that’s allowed him to reliably reach Product Market Fit again and again And the critical mistakes founders always make...and how you can avoid them Links LinkedIn: https://www.linkedin.com/in/adamschoenfeld/ Chapters 00:00 Intro 01:19 Adam Schoenfeld's Journey to Keyplay 01:59 How to Build A Startup 02:33 Building a Product Audience and Discovering Problems 02:50 From PeerSignal to Keyplay 03:17 Monetizing the Discovery Process 04:05 Finding Product Market Fit 07:11 The Role of Design Partners 13:36 Early Product Traction and Validation 17:49 Challenges in Scaling 19:12 Challenges of Founding a SaaS Company 21:34 Adapting Sales Processes and Proving Value 23:29 Understanding Market Changes and Effective Marketing 28:59 Lessons from Past Ventures and Scaling Challenges 34:19 Insights on Product Market Fit and Distribution 36:57 Navigating Acquisitions and Future Outlook Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.Special Guest: Adam Schoenfeld.