How to Build a $20M CPG Brand (Even During COVID) with Hailey Swartz | Inside the Round

In this episode of Inside the Round, Helena Fogarty interviews Haley Swartz, co-founder of Actual Veggies, a company dedicated to creating healthier, restaurant-quality veggie burgers. They discuss the journey of starting the company during the COVID-19 pandemic, the challenges of fundraising, the importance of having a strong co-founder relationship, and the role of accelerators in their growth. Haley shares insights on navigating the food industry, building investor relationships, and maintaining a healthy work-life balance as a startup founder.TakeawaysThe idea for Actual Veggies was born out of a need for healthier veggie burgers.Starting during COVID presented unique challenges but also opportunities.Working with chefs is crucial for developing quality food products.Building a strong co-founder relationship is essential for success.Raising capital requires careful planning and understanding of the investor landscape.Legal counsel is vital in navigating fundraising and contracts.Feedback from potential customers can validate product ideas before launch.Maintaining a work-life balance is important for long-term success.Investors can provide valuable insights beyond just funding.The startup journey is a continuous learning experience.Chapters 00:00 The Birth of Actual Veggies 03:00 Navigating the Challenges of Startup Life 05:47 The Role of Accelerators in Growth 08:49 Innovating in the Food Industry 11:42 Building a Strong Co-Founder Relationship 14:51 Raising Capital: Strategies and Insights 17:45 Understanding the Investor Landscape 20:48 Lessons from Fundraising Experiences 23:33 The Importance of Legal Counsel 26:32 Preparing for Future Raises 29:37 The Evolution of Company Culture 32:21 Maintaining Balance as a Founder 35:11 The Future of Actual VeggiesHelena's LinkedIn: https://www.linkedin.com/in/helenafogartyHailey's LinkedIn: https://www.linkedin.com/in/haileyswartz/