How to Build a $30K MRR SaaS with Zero Funding: The Simple App Store Strategy

Feature prioritization in SaaS can make or break your path to $30K MRR — most founders build the wrong things. Kh, CEO of OneTap, scaled from $2–3K to $30K MRR not by chasing feature requests, but by doubling down on a drag-and-drop interface simple enough to rank for "check-in app" on the app store. In this episode, he breaks down exactly how he filters customer requests, identifies which features drive retention, and avoids the over-engineering trap that stalls most early-stage SaaS products. Key takeaways include: why 6% monthly churn is the SMB SaaS benchmark worth targeting (and why double digits signal a structural problem), how to distinguish recurring use cases from one-off event demand, and why low-tech ICP segments — like brick-and-mortar founders — need simplicity over integrations. These lessons apply directly to any B2B SaaS founder under $100K MRR trying to build toward sustainable retention and monetization. ABOUT THE GUEST Kh is the Founder and CEO of OneTap, a SaaS product built around attendance and check-in use cases. He grew OneTap from $2–3K MRR to $30K MRR by focusing on app store distribution and product-market fit through radical UX simplicity. Get the complete show notes, frameworks, and playbooks: https://podcast.rapidproductgrowth.com/feature-prioritization-saas-product/ Subscribe for more tactical B2B growth strategy: https://www.youtube.com/@productgrowthstories?sub_confirmation=1 #FeaturePrioritization #SaaSGrowth #ProductMarketFit #B2BSaaS #SaaSFounders