How to Build a Billion-View Entertainment Brand

What does it take to build one of the UK’s most successful branded entertainment franchises?This week on TellyCast, Justin Crosby is joined by Mark Rivers, co-founder of Cold Glass Productions, the company behind the award-winning Dish from Waitrose podcast and video series.Mark shares the remarkable story behind the show’s growth from a bold business plan into a billion-view entertainment brand, why Cold Glass doesn’t think of itself as a podcast company, and how premium digital entertainment is reshaping the production landscape.They discuss:Why podcasting is now an entertainment business, not an audio businessBuilding Dish from Waitrose into one of the UK’s biggest branded content success storiesCreating different edits for YouTube and Spotify audiencesThe importance of quality in an increasingly crowded podcast marketWorking with A-list talent including Dave Grohl, Emilia Clarke and Louis TherouxWhy distribution strategy should be developed alongside creativeCold Glass Productions’ new original series Outside InSubscription, Substack and the future of creator-led media businessesHow TV production companies can learn from digital-first entertainment brandsIf you’re interested in the future of podcasts, branded entertainment, YouTube strategy or the convergence of television and digital media, this episode is essential listening.Visit Tubular LabsSign up for The Drop newsletterSupport the showEnrol on the TellyCast Digital BootcampBuy tickets for the Digital Content ForumSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok Sign up for The Drop newsletterEnrol on the TellyCast Digital BootcampBuy tickets for the Digital Content ForumSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok