How to Build a Blue Ocean Brand

Welcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.Dan Claps has co-founded several franchise development firms and currently runs The Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, The Franchise Guys. In this episode, Dan and Christian take a tour through the branding process with Gary De Jesus of GDJ Brands, a business branding expert who has helped a tremendous amount of franchises in a diverse group of industries really define and execute their brand image. Gary teaches us the difference between executing a blue ocean versus a red ocean branding strategy, and explains why it's better to compete in open waters instead of chummy waters with tons competition. More importantly, Gary details exactly how to do this through a well thought out branding process to help your business stand out from the rest in your industry. One of the best ways to do this, says Gary, is for the founders or brand executives to let go of what THEY want and to focus more on the end user. What brand image is communicated to the consumer? What do you WANT your brand to communicate to the consumer? As franchise founders and business executives let go of what they want and focus more on the end user, the brand really shines through and connects with its intended audience. Tune in to get a sense of what a strong, strategic branding process looks like.