How to Build a Boring Business (that makes expansion feel safe + doable) episode artwork

EPISODE · Aug 2, 2026 · 28 MIN

How to Build a Boring Business (that makes expansion feel safe + doable)

from Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week · host Sas Petherick

Does your business feel a bit noisy and complicated, with a collection of loosely related offers you’re constantly trying to market?Or maybe you're feeling overwhelmed by all the things you could be doing, so you aren’t doing very much at all?Perhaps you’re longing for a business that feels simpler, but there's also a lot of resistance to this - the spacious business we say we want can feel surprisingly unsafe...In this episode, I’m taking you behind the scenes of my very boring business (nb: this has been years in the making: let's massively shortcut this for you!).We are talking about the structure, the seasons and the self-belief involved in building your client-centred offer ecosystem that supports your people, your preferences, and the practice you are dreaming of.FREE TO YOU:🌼 Beyond the Story is my free masterclass all about how to coach at the level where lasting change becomes possible. [Sign up here and come along!]***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereSelf-belief Coaching Academy waitlist is OPEN - sign up here.FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it  hereWebsite: www.saspetherick.com | Instagram:  @saspetherickIf you've enjoyed Courage & Spice, please leave a review, subscribe on your favourite app, or share this episode with another coach. Sending all good things to you xx

Episode metadata supplied by the publisher feed · Published Aug 2, 2026

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Does your business feel a bit noisy and complicated, with a collection of loosely related offers you’re constantly trying to market? Or maybe you're feeling overwhelmed by all the things you could be doing, so you aren’t doing very much at all? Perhaps you’re longing for a business that feels simpler, but there's also a lot of resistance to this - the spacious business we say we want can feel surprisingly unsafe... In this episode, I’m taking you behind the scenes of my very boring business (...

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How to Build a Boring Business (that makes expansion feel safe + doable)

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