How to Build a Brand Around Experiences -- NOT Things | Batch CEO, Mike Petrakis

About Batch & CEO Mike PetrakisMike has never had a "real" job-- he's great at starting companies from scratch and growing them into profitable businesses and brands. Now at the helm of Batch, it's about experiences not things. From bach parties to birthdays to just simply having a good time, Batch provides a way to effortlessly discover and book the best things to do in the most popular destinations. Not only does the platform take celebrations to the next level with 3,000+ experiences for an unforgettable party - think stunning yachts, bar crawls, at-home hibachi and private chef dinners, spa days and more - but Batch also offers exclusive group pricing and promotions to make sure you’re getting the best deal. Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand and check it out.Special Thanks to our Sponsor WHOOP!Use my special link and get a great deal on a new WHOOP 4.0.WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.GET MORE ACCURATE DATA5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.TRACK METRICS 24/7Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.Support the show