How to build a brand for the future | Tessa Tysome | Global Brand and Growth Strategist

Tessa Tysome has one of the most unconventional and instructive careers in modern marketing. A Global Brand and Growth Strategist, Fractional CMO, eCommerce and Digital leader, and Soho House Creative Network mentor, she has shaped brands at Meta, Nike, L’Oréal, Diageo and PepsiCo before launching her own consultancy.Her journey spans continents and categories, but the real value is how she thinks. Tessa brings sharp perspective on creating coherence across the funnel, understanding culture at a local level, building teams that move fast, and knowing when to break from the rulebook entirely.This is not a linear career story. It is a blueprint for marketers who want to grow with intent, make better decisions, and build brands that stand up in the real world.If you want insight you can actually use, this episode will give you plenty to work with without giving everything away.Connect with Tessa Tysome on Linkedin