How to build a brand that actually sells stuff

Episode 43 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "How to build a brand that actually sells stuff" was published on October 3, 2018 and runs 41 minutes.

October 3, 2018 ·41m · Didn't See It Coming with Marc Stoiber

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Episode Description

The gap between marketing and sales is toxic and timeless.

Here's the old trope. Marketing folks determine what the message is (too often guided by asinine insights from focus groups), then throw it over the fence to the sales folks. Sales folks grumble that marketing is disconnected from consumers, while marketing grumbles that sales doesn't 'honour' the brand.

Stop the insanity.

In this episode, I chat with Dominick Cappuccilli, founder of The Clean Sell, about bridging the gap and building brands around sales drivers. Essential listening for anyone who wants to build a comp...

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