How to Build a Brand That Lasts 50 Years

What this episode covers

Most founders fail not because of their idea.They fail because of who they are.Lew Frankfort built Coach from $6M to $5B over 35 years and now invests in early-stage founders. In this episode of Common Denominator, he breaks down the founder mindset, the leadership frameworks, and the hard lessons behind scaling a business from the ground up including why ego kills more companies than bad ideas, how to find investable ounders, and what it really takes to build an enduring brand.Timestamps:00:00 – Introduction & Background03:15 – What Makes a Founder Actually Scalable?05:20 – Why Most Ideas Never Become Businesses06:30 – The Rare Founder: Creativity + Business Acumen08:50 – Ego vs. Coachability10:50 – Building the Right Team (and Letting Go)14:15 – From NYC Government to Coach18:15 – Fear, Imposter Syndrome, and Leadership Pressure21:30 – How to Hire for Emotional Intelligence24:00 – The Problem with Modern Business Models26:30 – Losing and Regaining Momentum (“Mojo”)29:00 – Mental Health, Purpose, and Longevity30:30 – Building a Collaborative Culture32:30 – What Lew Is Most Proud Of32:50 – The Early Insight That Changed Everything34:13 – Final Thoughts: Purpose & Giving Back 🔔 Like this episode? Leave a review here ➡️ https://ratethispodcast.com/commondenominator📩 Newsletter ➡️ https://moshepopack.com/newsletter/🎙 Follow Common Denominator Podcasthttps://moshepopack.com/podcast/@mpopackhttps://www.instagram.com/mpopackhttps://www.facebook.com/MoshePopack◾️ Follow Lew Frankforthttps://www.instagram.com/lewfrankfort/https://www.linkedin.com/in/lew-frankfort

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Frequently Asked Questions

How long is this episode of Common Denominator with Moshe Popack?

This episode is 34 minutes long.

When was this Common Denominator with Moshe Popack episode published?

This episode was published on May 14, 2026.

What is this episode about?

Most founders fail not because of their idea.They fail because of who they are.Lew Frankfort built Coach from $6M to $5B over 35 years and now invests in early-stage founders. In this episode of Common Denominator, he breaks down the founder...

Can I download this Common Denominator with Moshe Popack episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.