How to Build a Brand With a Bigger Purpose - Elizabeth Hermann & Sallie Jones

Can altruism and business mix? Maybe not in the purest sense...but there are many rural women who have created strong businesses, while also having a bigger social or environmental purpose. So, how can you the ensure your higher purpose doesn't distract from being profitable? Or can you make it a useful marketing tool?In this episode we ask two rural women, who have grown substantial businesses, while also "doing a good thing":Elizabeth Hermann - founder and jeweller, Argent Silversmith, which is made from recycled metals. Sallie Jones - co-founder of Gippsland Jersey, a locally sourced milk company with a mental health message. NEW NEWSLETTER COMING SOON - Sign up here (on the Rural Woman's Day website) to receive the first Ducks on the Pond Newsletter.  We're excited!***If you'd like to sponsor an episode or collaborate with us, then let us know! Email: [email protected] or send us a message on Instagram!Send us Fan MailThis is a Rural Podcasting Co. production. Interested in making your own podcast? Let us help you tell your own story!