How to Build a Business That Feels Inclusive, Impactful, and Built to Last with Ashley Ansuini

Have you ever wondered what it takes to build a business that people don’t just buy from, but genuinely want to be part of? In this episode, I sit down with Ashley Ansuini, founder of The Good Place Pilates, to talk about how to build a community-driven brand that feels welcoming, inclusive, and deeply connected to the people it serves. We talk about what it looks like to turn a passion into a multi-location wellness business, how to create an experience that keeps people coming back, and why community can become one of your biggest competitive advantages. Ashley also shares the realities of growing a business in the messy middle, making values-based decisions around accessibility and leadership, and building something with both structure and soul. Get ready to learn how to create a brand people feel safe in, supported by, and excited to belong to. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Fora Travel - Curious how to become a travel advisor and earn while you explore? Start at http://foratravel.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn. HIGHLIGHTS 00:00 The first Pilates class that made Ashley realize she’d found her business. 08:15 How do you move through imposter syndrome when you’re building something new? 11:30 What to do when entrepreneurship makes you question yourself. 14:00 The gap Ashley saw in boutique fitness and how she filled it. 17:45 Why representation matters in building a community-driven brand. 21:30 The marketing strategies that helped fill Ashley’s first studio. 27:45 How do you handle the emotional weight of leading a team? 35:00 Ashley’s favorite way to reset when stress starts spiraling. 40:15 Why community events are a major focus for growth right now. 44:00 How to grow your business without losing your life in the process. 48:00 What’s next for The Good Place? RESOURCES Experience Ashley Ansuini’s The Good Place Pilates in Las Vegas HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Ashley: @_ashleysue_ Follow The Good Place: @thegoodplacelv