How to Build a Business Without Money | Eric Ries’ Playbook for First-Time Founders

👉 Video IntroductionYour startup can have 10,000 customers and STILL have zero Product-Market Fit.In the age of Meta ads, vanity metrics and AI, it has never been easier to convince yourself that your startup is working.But according to Eric Ries, the creator of the Lean Startup, most founders are measuring the wrong things.In this episode, we sit down with Eric Ries to break down what actually separates a startup with real Product-Market Fit from one that is simply buying growth, why Anthropic chose to move slower than OpenAI, and why some of the world's biggest companies are built around engines of growth that most founders completely ignore.From fake PMF and vanity metrics to hiring, culture, mission, customer validation and the skills every 21-year-old needs in the AI era, this conversation is a masterclass in building companies without fooling yourself.In this episode, you'll learn:- How Meta ads can make a startup look like it has Product-Market Fit when it doesn't- The exact metrics Eric Ries uses to separate real growth from vanity metrics- The 3 Engines of Growth that can determine whether a company actually scales- Why Amazon has made one of the most important startup metrics almost impossible to measure- Why hiring for "culture fit" can secretly create groupthink- Eric Ries' biggest startup mistake and how it cost years of work and millions of dollars- The 3 skills every 21-year-old should build in the age of AI