How to Build a Career in Movie Marketing With George Leon, Cakewalk Entertainment [re-release]

George Leon is the CEO and founder of Cakewalk Entertainment, a full-service promotional marketing entertainment agencies which pushes entertainment properties and brands beyond the silver screen and into consumers’ everyday lives. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and franchise development in the entertainment space. As EVP of Sony Pictures Entertainment, Leon pioneered a new franchise strategy by bringing promotions, consumer products, and product placement under one fully-integrated roof.  Today he carries that global-scale studio approach everywhere he goes to create tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands. WHAT YOU WILL LEARN ABOUT IN THIS EPISODE: How to build a career in the movie marketing industry  Why those random jobs you have in college will pay off in ways you can’t even imagine once you graduate How to promote an animated movie like The Adams Family What backend marketing support is and how to use partners to help make sales What is involved in making and preparing a pitch in this industry Why George sent out 2,000 job applications and how he did it Recommended movie:  The Greatest Movie Ever Sold Recommended read:  What Makes Sammy Run