How to Build a Cash-Based PT Clinic You Can Actually Sell

 How to Build a Cash-Based PT Clinic You Can Actually SellDave Kittle and Tony Maritato (with Jimmy in transit) go deep on what really makes a physical therapy practice valuable—and sellable—without chaining the owner to a treatment table. They break down the core systems (SOPs, hiring pipelines, retention), whether paid ads beat organic, and the ethics of charging more for high-friction patients (“personality tax”). They also touch on selling white-label supplements, liability concerns, and what to do when online reviews go off the rails.You’ll learn:Why stepping out of day-to-day treatment increases practice resale valueThe minimum viable playbook (SOPs) a buyer wants to seeHow to build a recruiting → onboarding → retention engine for cliniciansPaid ads vs. organic: capacity control vs. free lead flowBurnout’s root cause (treating the wrong patients) and how to design around it“Personality tax” pricing ethics in cash models (and better alternatives)Supplements in clinic: revenue opportunity vs. risk & liabilityHandling defamatory reviews without lighting yourself on firePT Breakfast Club 9/23