How to Build a Channel Partner Program with Alex Glenn from Partnerprograms.io

In this week’s episode of the Garlic Marketing Show, Ian sits down with Alex Glenn. Together, they discuss the importance of partnership programs, the biggest mistakes, and how to correctly develop them.As a former agency operator himself, Alex founded Partnerprograms.io in order to help other agencies and tech companies create better partnerships.In this episode, Alex and Ian discuss the pros and cons of partner programs. Alex also explains how to write cold reach emails and what makes an outreach email bad.What You'll Learn:Difference between Vendorship and PartnershipHow to find great partnersThe big question you should be asking new partnersWhy you shouldn’t focus on referral commissionsThe Secret Sauce for Supercharging Finding Partners (while getting massive FRE traffic and LEADS)The Biggest Mistakes made in Partner ProgramsThe Right way to DevelopWhat is Partner Enablement The biggest mistake in Partnership How to evaluate partnership programs are successful Pros and Cons of Partner programsHow to grow Traffic using partner programsHow to write Cold Reach EmailsTHE WORST OUTREACH EMAIL EVERTHE SOP for Partnership personas Hosted on Acast. See acast.com/privacy for more information.