How to Build a Consulting Business Using the CROP Framework for Team Trust

How to Build a Consulting Business Using the CROP Framework for Team Trust Most B2B SaaS founders think they need perfect product-market fit before scaling sales. This founder proved them wrong by hitting $10M ARR first. Featuring Stijn Hendrikse, former CMO at Citrix — who scaled multiple B2B companies from startup to IPO by building demand generation systems before achieving traditional PMF signals. Jean-Michel and Stijn reveal why waiting for perfect product-market fit kills momentum, how to build a demand generation engine that works even with an imperfect product, and the specific metrics that actually predict B2B SaaS growth at scale. They cover the messaging framework that turned skeptical prospects into enterprise customers and why most founders confuse early customer feedback with real market validation. 🚀 Scale revenue before perfecting product-market fit signals 📊 The 3 demand generation metrics that predict B2B growth 💬 Messaging framework that converts skeptical enterprise buyers 🎯 Why customer feedback often misleads product decisions 📈 How to build sales systems that work with imperfect PMF ⏱️ 00:00 Why perfect PMF is a scaling myth 04:30 Building demand gen systems with imperfect products 09:15 The messaging framework for skeptical enterprise buyers 15:20 Three metrics that actually predict B2B growth 20:45 Common PMF mistakes that kill momentum 26:10 From startup confusion to IPO-ready systems 🔥 Ready to add $1M in new revenue to your B2B company this year? Apply to Scale 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #DemandGeneration #B2BGrowth #RapidProductGrowth #ProductMarketFit