How to Build a Content Strategy That Gets You Found and Gets You Booked with Claire Lauer

If your marketing plan starts and ends with Instagram, this episode is for you.I sat down with Claire Lauer, an SEO and content marketing strategist who works specifically with photographers, to talk about what a real content strategy looks like for pet photographers in 2026. We covered why Google and AI search tools are becoming one of the most powerful ways to attract the right clients, what blogging actually involves (and yes, it's still worth doing), and how to build something sustainable without burning out.We also got into pricing mindset, simplifying your offers, and why you are probably not charging enough.About Claire LauerClaire Lauer is a marketing strategist and SEO expert who helps photographers simplify their marketing and use search and visibility to attract the right clients, without burnout. She is the founder of CL Content Marketing and is based in Milwaukee, Wisconsin.What we cover in this episodeWhy posting on Instagram is not a marketing strategy on its ownHow SEO works for pet photographers and what realistic results look likeWhat keyword research involves and why local nuances matterWhy blogging is still worth doing in 2026 and what to write aboutGEO (Generative Engine Optimisation) and how good content helps you show up in AI search resultsHow to build a content roadmap around your dream clientThe do's and don'ts of using AI tools for content creationPricing mindset and why you are not your client📲 Connect with ClaireWebsite: clcontentmarketing.com Instagram: @clcontentmarketing LinkedIn: linkedin.com/in/clairelauer Email: [email protected] to The Pet Photographers’ JournalIf you enjoyed this episode, make sure you subscribe and leave a five-star review. It helps more pet photographers discover the show and join the conversation.💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographers