How to Build a Contractor Brand That Feels Human with Brandon from Heritage Exteriors

This episode is brought to you by Renoworks, the visualization software that helps you show homeowners what their new exterior home remodel will look like in a realistic way, with real manufacturer products and colors. Learn more and book a demo here: https://bit.ly/4wndsS3Brandon Leingang of Heritage Exteriors shares how he grew his exterior remodeling company from a one-man operation into a thriving team of nearly 20 people.In this episode, Brandon talks about growing up in the industry, leaving the corporate world to build a more creative and customer-focused business, and how marketing, personality, and culture became key drivers of growth.We cover:Building a contractor brand people rememberMarketing strategies that actually workedUsing video & social media to attract ideal customersCreating a fun, human-centered company cultureGrowing slowly and intentionallyWhy attitude matters more than skill when hiringA great episode for contractors looking to grow without becoming “cookie cutter.”