How to build a craft beer brand: Community, growth and standing out | Tom Bott

In this episode of Scale-Up Sessions, we explore another compelling Scale-Up Story, diving into the realities of building and scaling a business rooted in culture, community and authenticity.Joining us is Tom Bott, Founder and Managing Director of Signature Brew, a brewery built at the intersection of great beer and live music. What started as a creative way to connect with audiences has grown into a brand with a fiercely loyal community and a clearly defined purpose.Tom shares how building a community-led brand shaped Signature Brew’s growth strategy, influenced key commercial decisions and helped the business navigate periods of opportunity alongside real pressure - from the craft beer boom to COVID, rising costs and industry shake-outs. He also reflects on the leadership lessons he’s learned around resilience, focus and knowing when to simplify in order to scale sustainably.● Follow Martin on LinkedIn: https://www.linkedin.com/in/martinkennington/● Follow Tom Bott on LinkedIn: https://www.linkedin.com/in/tom-bott/Scale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy Bank, visit https://www.cynergybank.co.uk/This episode was produced by Flamingo Media. If you want to create a chart-topping podcast, visit www.flamingo-media.co.uk