How to Build a Data-Driven Growth System for AEC Firms with ProjectMark's COO, Noel Brady

If your firm is still waiting for the RFP to show up before getting serious about winning the work, you are already behind. Katie Cash chats with Noel Brady, Co-Founder and COO of ProjectMark, the CRM built specifically for the architecture, engineering, and construction industry. They talk about what it actually takes to build a firm that grows with intention. Noel challenges the deeply ingrained belief that winning work is about personal relationships alone and makes the case that sustainable growth requires systematizing those relationships so they become a firm-wide asset rather than a liability that leaves when a key person leaves. From pipeline conversion ratios to the go/no-go decisions firms get wrong, this episode is an honest guide to replacing gut instinct with clean, actionable data. Noel and Katie also dig into the cultural and behavioral shifts that distinguish firms that merely talk about being data-driven from those that actually do it. If your firm is ready to stop reacting and start leading, this episode is the place to start.•        AEC business development•        CRM for AEC firms•        architecture engineering construction marketing•        AEC firm growth strategy•        go/no-go decisions AEC•        pipeline conversion ratio•        data-driven AEC•        seller doer AEC•        project pursuit strategy•        RFP strategy architecture firmsConnect with Noel Brady, Co-Founder & COO, ProjectMarkLinkedIn: https://www.linkedin.com/in/noel-brady-mscsi-mrics-aaaa4547/ProjectMark: https://www.projectmark.com/Connect with Katie:  https://www.linkedin.com/in/kacash/https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you’re finding value in our AEC Marketing For Principals.  Your feedback is important to us and we’d love to hear from you. Here’s how you can help.  Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.”  Let us know what you found most helpful from this episode!  And if you haven’t done so already, give the podcast a follow, and you'll be notified when new episodes come out.