How to Build a Digital Corporate Sponsorship Program for Your Career Center (feat. Leonelle Thompson and Harold Bell)

With institutions across the country facing funding cuts, many career services leaders are reinforcing their budgets by getting corporate sponsors for their career centers. And employer partners, eager to connect with the next generation of talent, are stepping up.For example, Spelman College’s career center has been sponsored by Carrier, Salesforce, Wells Fargo (and others); University of Washington’s has been sponsored by Alaska Airlines, AT&T, Starbucks (and others); and Langston University’s has been sponsored by Dell, Boeing, Hormel Foods, and more. While corporate sponsorship programs are not necessarily new to many career centers—with employers traditionally sponsoring events like career fairs, info sessions, and interview rooms—the continued emphasis on digital engagement means many of those traditional programs are losing their shine. The time is ripe for career services teams to launch corporate sponsorship programs for their virtual career centers.In this episode, you'll learn how Leonelle Thompson, former Director of Career and Professional Development at Langston University, and Harold Bell, Director of the Office of Career Planning and Development at Spelman College, created robust corporate sponsorship programs for their virtual career centers.They share tactical advice and guidance on:How to get startedWhat types of sponsorship opportunities to offerHow to grow your program once it’s up and runningAnd moreResources from the episode:Spelman College’s virtual career centerSponsors pageLangston University’s virtual career centerSponsors pageLeonelle’s LinkedIn pageHarold’s LinkedIn pageDigital corporate sponsorship playbook (includes sponsorship package examples) Continue the conversation in the Career Everywhere Community! Join 2,000 other higher ed career services leaders today: careereverywhere.com/community