How To Build A Fashion Brand Through Ireland Fashion Week - Aoife McNamara On Solo Shows, Sustainability & Going Global 🎙️

Aoife’s Ireland Fashion Week solo show began with a story, built around Ireland’s landscapes, heritage, materials and makers. The collection grew into 30 looks, making it her biggest runway collection to date. The process moved from fabrics and prototypes into sampling, final runway looks, styling, casting, hair, makeup, photography and film. Collaboration was central to the show, with Irish makers, artists and brands helping bring the collection to life. Content creation became part of the strategy, with behind-the-scenes videos and a “Meet The Makers” series documenting the journey. Sustainability shaped every decision, from Irish wool and deadstock fabrics to local flowers, reused materials and backstage choices. Ireland Fashion Week created international visibility, with media, buyers and guests travelling to Ballynahinch Castle. Aoife is now focused on international growth, particularly in New York, while continuing to champion Irish fashion at home.