How To Build a High Converting Product Page

#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it.They also cover:The biggest mistakes B2B marketers make on product pages (and how to fix them).How to structure a product page that drives trials and conversions.The role of interactive demos, videos, and CTAs in guiding prospects to the next step.Timestamps(00:00) - - Introduction to Madhav, Robert, and Dan (01:14) - - Why most B2B product pages fail to convert (02:49) - - The five biggest mistakes companies make on product pages (05:26) - - The importance of clear messaging over a list of features (07:44) - - Should you use videos, screenshots, or interactive demos? (10:15) - - How to structure a product page that actually drives trials (12:07) - - Breaking down the role of CTAs and conversion flow (14:20) - - First product page teardown: What works and what doesn’t (19:45) - - Product gifs vs. static images (22:12) - - Second product page teardown: Fixing common UX mistakes (25:30) - - When and where to use customer testimonials (28:55) - - Why gating product demos might be hurting your conversions (31:40) - - Third product page teardown: CTA placement and messaging (34:10) - - The biggest takeaway from testing hundreds of product pages (37:15) - - Quick wins to improve your product pages today (40:22) - - Final takeaways Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more