How to Build a High-Impact Content Marketing Strategy: Insights from Autodesk’s Dusty DiMercurio

from Content Disrupted: Bold Takes on Brand Marketing · host Skyword

At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy. In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.

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This episode is 44 minutes long.

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This episode was published on December 14, 2023.

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