How to build a highly-engaged community around your product -- Eric Branner, Founder and CEO of Fons

MORE FROM FONSFons help small businesses grow by streamlining scheduling and billing, putting your administrative tasks on autopilot. Learn more at fons.comConnect with Eric at linkedin.com/in/eric-branner-6a113b13MAIN INSIGHTBuilding a community is a grind when you’re just starting out, but if you continue to provide value, your customers will be your best salespeople.GUEST BACKGROUNDEric Branner found himself spending upwards of ten hours a week on administration alone which cut into his earning potential. He knew there had to be a better way - so he built Fons.Fons simplifies and automates two things that every business owner needs - scheduling and payments. It helps business owners earn over 20+ million dollars and is still quickly growing. On average, professionals who use Fons earn up to 25% more each month because their busy work has been totally eliminated.KEY TAKEAWAYSHappiness can only be found once it’s rooted outside yourselfCustomers are your best salespeopleA marketer should be motivated by a customer’s success using the productCreate a product that will solve a problemThe goal of building a community is to get people to believe in your product or idea  PRACTICAL STEPSResearch your target audience or peopleDo an interview and ask them what keeps them up at nightChoose a platform where you can find your audienceIdentify the key metrics on that platformFocus on building your community on one platform before moving to another one  TIPS FOR SUCCESSInvest in your successPromote positivity in your community and not competitionFocus on one marketing platform or channel before moving to anotherGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast