How to Build a Hospitality Brand w/ the Cofounder of Union Square Hospitality Group Richard Coraine

How do you build a hospitality brand? How do you cultivate the perfect blend of ambiance and atmosphere? What is the story of Shake Shack? How did Union Square Hospitality Group grow to become the most successful hospitality company in the world?In this episode, Michael Oved sits down with Richard Coraine, Founding Partner of Union Square Hospitality Group, a hospitality organization that has created and operated some of the most acclaimed restaurants and brands in NYC and beyond, including Shake Shack (the fast-food restaurant chain that has grown into a $3 billion publicly traded company), Eleven Madison Park, Blue Smoke, Maialino, and The Modern at MoMA. Richard shares his personal and professional insights in being Danny Meyer's Partner for 30 years, the journey of scaling their shared vision of "enlightened hospitality" into a world class brand, how they created one of America's most notable burger companies, and the lessons learned along the way.Don't forget to like and subscribe. Follow us on Instagram, X, and LinkedIn: @30in30pod.