How to Build a Leadership Team That Runs Your Studio Without You (While Scaling to Multiple Locations)

Send Jackie A Message!In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to building a sold-out Pilates studio across two locations while integrating nutritional coaching and intuitive eating principles.Discover how Alona built a loyal community in a town of 30,000 and scaled to two studio locations with a strong leadership team. After generating $13,000 in her first three days of launching a campaign within 30 days of coaching, Alona focused on sustainable growth through systems and team building. This episode is packed with actionable insights on hiring full-time staff, building leaders who can run your business without you, paying your team well while maintaining profit margins, and successfully integrating nutrition services into your studio offerings.What You'll Learn:How to know when it's the right time to open a studio (even in a smaller market)Why recruiting instructors should be treated like recruiting clientsHow to hire full-time staff and pay them well without sacrificing profitStrategies for building a team that can run your business without youThe power of starting with free classes to build value and communityWhy integrating nutrition with movement is the future of wellness studiosHow to create a sales culture where team members feel empowered, not pushyAbout Alona:Alona Orofino is the founder of Orofino Wellness, a Pilates and nutrition studio operating out of two locations in Fredericksburg, Virginia. As both a certified Pilates instructor and registered nutritionist with a master's degree in nutrition, Alona specializes in intuitive eating counseling and helping women build healthy relationships with food, movement, and their bodies. A mother of three, she has successfully scaled her business while maintaining work-life balance through private coaching with Jackie Murphy and by having her leadership team participate in the Grow Mastermind. This dual approach has enabled her to build a strong, mission-driven team that can operate the business without her daily involvement.Connect with Alona & The Orofino Wellness Team:Orofino Wellness: orofinowellness.comInstagram: @orofino_wellnessUpcoming 8-Week Intuitive Eating Group (virtual and live options)Work with Jackie MurphySay Hi on Instagram @studioceoofficial3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organicJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo