How to build a luxury home brand with Denise Reese of Grace The Collection

In this episode of The brndBrief Podcast, we chat with guest Denise Reese, Founder of Grace The Collection — a brand offering a unique array of accessible luxuries for the individual who navigates the realities of life with elegance and grace. Denise talks about the behind-the-scenes of her journey to founding the brand, highlighting her strategic approach since day one. Key points include:📌 Strategic Approach: With a background in sales and a clear vision, Denise meticulously planned every aspect of her business, from product selection to branding, ensuring a thoughtful and strategic approach.📌 Overcoming Challenges: Denise recounts a significant setback in her early days that nearly derailed her business before it even started, which forced her to reassess her business strategy and ultimately led her to discover new partnerships.📌 Commitment to Women Empowerment: From product design to partnerships, Grace the Collection embodies a commitment to empowering women in business. 📌 Strategic Growth: Denise reveals that the brand will introduce new products, such as room and linen spritzes while pursuing opportunities for retail expansion and increased brand recognition.------------------------🎙️SUBSCRIBE TO THE PODCAST ON APPLE PODCASTIf you enjoyed the episode, don't forget to subscribe, and leave a review. Thanks!https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 ------------------------Guest Informationhttps://gracethecollection.com/ @gracethecollection@neiceyreese