EPISODE · Jan 10, 2023 · 4 MIN
How To Build A Marketing Moat By Using Media
from Leveling Up with Eric Siu · host Eric Siu
In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers. TIME-STAMPED SHOW NOTES: [00:00] - How hard is it to build a Media Company? [01:23] - Repurposing content to different platforms (Content Sprouting Framework) [02:00] - Be prepared to invest and spend for this to grow [02:13] - Analyzing the quantitative and qualitative data from different social media platforms [02:40] - Advertise your company What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram
What this episode covers
In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers. TIME-STAMPED SHOW NOTES: [00:00] - How hard is it to build a Media Company? [01:23] - Repurposing content to different platforms (Content Sprouting Framework) [02:00] - Be prepared to invest and spend for this to grow [02:13] - Analyzing the quantitative and qualitative data from different social media platforms [02:40] - Advertise your company What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram
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How To Build A Marketing Moat By Using Media
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