How to build a marketing strategy (for business owners) | Marketing your Business Part #1

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the basics of marketing a small business. VIDEO VERSION: https://www.youtube.com/watch?v=qGmFFWGK3Io Free marketing call with Zara: https://bit.ly/im-market Inflection accelerator: https://bit.ly/41QwO2a Topics covered in Episode One of the Marketing Your Business Mini Series: 1. What is a marketing strategy? 2. Brand audits 3. The importance of a customer avatar 4. Technology basics 5. Start with organic marketing 6. 3 common marketing mistakes made by businesses 7. Marketing agencies 8. Building a 12-month marketing plan 9. The 2 essential marketing metrics 10. The future of marketing tools ~~ Resources you'll love ~~ • Invest with Owen: https://bit.ly/R-invest • Mortgage Broking: https://bit.ly/broke-rask • Financial Planning: https://bit.ly/R-plan • Property Coaching: https://bit.ly/R-P-coach • 100-point property checklist (PDF): https://bit.ly/prop-check • Accounting with Grey Space: http://bit.ly/3DG5lWS • Business Coaching: https://bit.ly/o-coach • Ask a question: https://bit.ly/3QtiY00 DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices