EPISODE · May 19, 2026 · 43 MIN
How to Build a Media Brand That Actually Lasts
from Unbankable with Alex Shvarts · host Alex Shvarts
Building a media brand today takes more than content creation — it takes authenticity, storytelling, trust, and a real business strategy that can survive changing platforms, AI, podcasts, radio, and social media.I’m Alex Shvarts, founder and CEO of FundKite, and in this episode of the Unbankable Podcast, I sit down with Keith “Papa Keith” Walcott — legendary Miami radio host, media personality, voice actor, event host, entrepreneur, and community advocate.Papa Keith has been the voice of Miami for decades, currently hosting afternoon drive on 103.5 The Beat. He has recorded more than 18,000 radio and TV commercials, built revenue streams beyond radio, worked with brands and advertisers, and used his platform to support the community through his People Matter initiative.In this conversation, we talk about:* why authenticity matters more than copying trends* how to build a personal brand that lasts* why radio is not dead* how storytelling helps entrepreneurs sell their business* how media personalities monetize their voice and influence* why people spend money with people they like* how to adapt your brand to different markets* why giving back can save your purpose* how entrepreneurs can use media, podcasting, and community to growWe also talk about business funding, access to capital, why entrepreneurs need a plan before raising money, and how relationships still matter in a world where everything feels transactional.This episode is funny, honest, and full of real lessons for entrepreneurs, creators, media professionals, and business owners who want to build something real — not just chase attention.Drop a comment: what matters more today — followers, authenticity, or real relationships?_______Banks focus on credit scores. We focus on real businesses.This channel breaks down how entrepreneurs access capital using cash flow—not rigid bank rules.📞 Call us for a consultation: (877) 502-5003🌐 Learn more: fundkite.com#alexshvarts #UnbankablePodcast #MediaBranding #Entrepreneurship
What this episode covers
Building a media brand today takes more than content creation — it takes authenticity, storytelling, trust, and a real business strategy that can survive changing platforms, AI, podcasts, radio, and social media.I’m Alex Shvarts, founder and CEO of FundKite, and in this episode of the Unbankable Podcast, I sit down with Keith “Papa Keith” Walcott — legendary Miami radio host, media personality, voice actor, event host, entrepreneur, and community advocate.Papa Keith has been the voice of Miami for decades, currently hosting afternoon drive on 103.5 The Beat. He has recorded more than 18,000 radio and TV commercials, built revenue streams beyond radio, worked with brands and advertisers, and used his platform to support the community through his People Matter initiative.In this conversation, we talk about:* why authenticity matters more than copying trends* how to build a personal brand that lasts* why radio is not dead* how storytelling helps entrepreneurs sell their business* how media personalities monetize their voice and influence* why people spend money with people they like* how to adapt your brand to different markets* why giving back can save your purpose* how entrepreneurs can use media, podcasting, and community to growWe also talk about business funding, access to capital, why entrepreneurs need a plan before raising money, and how relationships still matter in a world where everything feels transactional.This episode is funny, honest, and full of real lessons for entrepreneurs, creators, media professionals, and business owners who want to build something real — not just chase attention.Drop a comment: what matters more today — followers, authenticity, or real relationships?_______Banks focus on credit scores. We focus on real businesses.This channel breaks down how entrepreneurs access capital using cash flow—not rigid bank rules.📞 Call us for a consultation: (877) 502-5003🌐 Learn more: fundkite.com#alexshvarts #UnbankablePodcast #MediaBranding #Entrepreneurship
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How to Build a Media Brand That Actually Lasts
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