How to build a narrative

Leaders generally want to communicate inside-to-out. They begin with the messages they want to tell people. Then wonder why nobody seems especially interested.A narrative is different. It is a carefully structured argument rooted in what your audience cares about. It helps people understand you and the world differently.Here's how to build one. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com