How to Build a Personal Brand as a Creative (Even If You Hate It) | ft. Praise Santos

If personal branding feels cringy, confusing, or just exhausting — this episode is for you.Brand coach and creative powerhouse Praise Santos, founder of ComePlum, breaks down what personal branding really is, why it matters, and how creatives like filmmakers, designers, and freelancers can brand themselves with authenticity and confidence.We unpack how to stand out in a saturated market, attract your dream clients, and stop letting imposter syndrome hold you back.⏱ Timestamps:00:00 - Intro: Why Personal Branding Feels Hard00:33 - What Is Personal Branding, Really?01:08 - Branding = The Soul of Your Business01:58 - Why People Hire People02:57 - Finding the “Why” That Powers Your Brand04:06 - The Biggest Pain Points Creatives Face06:00 - “I’m Not Special Enough” and Other Lies We Tell Ourselves07:35 - How to Show Up Authentically Online08:36 - The Hype Sheet: A Game-Changing Branding Tool10:34 - What to Put in Your Creative Brand Toolkit12:00 - Serving vs. Selling: The Heart of Great Branding14:16 - Praise’s Journey to Becoming a Brand Coach17:15 - How a Mission Statement Won a Filmmaker a Client19:00 - How to Position Yourself as a Premium Creative21:16 - Want to Be the Four Seasons of Your Industry? Here’s How23:09 - Why Podcasting Is a Branding Superpower25:31 - Podcast Tips: Niche, Ideas, and Delegation28:03 - Mistakes to Avoid When Building Your Brand29:31 - Where to Find Praise & ComePlumWhen You're Ready📬: Frame By Frame Dispatch Newsletter (Creative Inspiration)🎥: Daniel's Recommended Production Gear ListCONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube👍 If you enjoyed this episode, don’t forget to like, comment, and subscribe for more conversations with filmmakers, creatives, and industry insiders!SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify