How to Build a Personal Brand Without Acting like an Influencer with Strategist Jye De Zylva

“I’m not trying to be an influencer, I’m here to sell houses.” That’s fair. But here’s the truth. Agents who are building trust and authority online are the ones winning listings offline. In today’s episode, Kirsty and Shane are sitting down with Jye De Zylva, a personal brand strategist who’s worked with some of the country’s top performers to talk about how agents can build brands that feel like them, builds trust and actually leads to listings. Because marketing yourself online isn’t about becoming an influencer. But it will put you top of mind when somebody is ready to sell their house. You’ll hear: How to decide what kind of content you should be making to attract potential vendors A step by step method for showing up online without even talking to the camera Why solely relying on your franchise’s marketing is costing you listings How to build a personal brand that still feels like you What Jye has learnt working with a BIG real estate company in Australia Advice for agents working under a franchise who want to build their own personal brand on social media … and SO much more. Watch the YouTube Version of the Podcast here. Want more of Jye? Check out his IG @jyedezylva See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.