EPISODE · Mar 10, 2026 · 1H 6M
How to Build a Powerful Personal Brand & Lead with Purpose with Zandra Zuno Baermann
from Tamarindo · host Tamarindo | Sonoro
On this episode, we first reflect on what we’re feeling as millennials, how it’s evolved, and what we’re all juggling. After that, we speak with Zandra Zuno Baermann, a Mexican American communications professional who is passionate about helping women, especially Latinas, harness the power of personal branding to lead intentionally and with purpose. Zandra spent nearly 30 years shaping brand stories for top U.S. companies and national nonprofits. Now living in Amsterdam and leading her own consultancy, Zandra tells us all about what life has been like transitioning from her roots in Chicago to finding and growing community in Europe. You’ll learn how a gap year and international move motivated her to redefine success and direct her skills into helping Latinas thrive. She opens up about the personal challenges she faced, and why she’s committed to helping women hone in on their brand and communicate their worth. She’s got many tips and recommendations, so take note! Tamarindo is a lighthearted show hosted by Brenda Gonzalez and Delsy Sandoval talking about politics, culture, and self-development. We’re here to uplift our community through powerful conversations with changemakers, creatives, and healers. Join us as we delve into discussions on race, gender, representation, and life! You can get in touch with us at www.tamarindopodcast.com Brenda Gonzalez and Delsy Sandoval are executive producers of Tamarindo podcast with production support by Karina Riveroll of Sonoro Media. Jeff Ricards produced our theme song. If you want to support our work, please rate and review our show here. SUPPORT OUR SHOW Contribute to the show: https://www.paypal.com/paypalme/tamarindopodcast1 Follow Tamarindo on instagram @tamarindopodcast and on YouTube: https://www.youtube.com/@TamarindoPodcast Tamarindo podcast is a Latina-hosted podcast that discuses Latine culture, politics, and personal-development. It is hosted by Brenda Gonzalez and Delsy Sandoval who are both based in Los Angeles. At the intersection of advocacy and self-care, we discuss culture from a progressive Latina lens including political issues, mental health and well-being, and personal development. Our guests are changemakers advancing justice, culture-makers breaking barriers, or healers including therapists and health practitioners promoting the wellbeing of Latinos.
What this episode covers
On this episode, we first reflect on what we’re feeling as millennials, how it’s evolved, and what we’re all juggling. After that, we speak with Zandra Zuno Baermann, a Mexican American communications professional who is passionate about helping women, especially Latinas, harness the power of personal branding to lead intentionally and with purpose. You’ll learn how a gap year and international move motivated her to redefine success and direct her skills into helping Latinas thrive. She opens up about the personal challenges she faced, and why she’s committed to helping women hone in on their brand and communicate their worth. She’s got many tips and recommendations, so take note!
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How to Build a Powerful Personal Brand & Lead with Purpose with Zandra Zuno Baermann
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