How to Build a PR Strategy with Lisa Trifone (Bright Iris Film Co.)

We chatted with Lisa Trifone, founder and CEO of Bright Iris Film Co., about the intricacies of film marketing and publicity for independent filmmakers. We discuss the importance of early engagement, budgeting for marketing, and the resources available for filmmakers. Lisa shares insights on the Unmissable Film Release Initiative, the significance of specificity in audience targeting, and common myths surrounding publicity. The conversation emphasizes the need for filmmakers to set clear goals and understand the essential assets required for effective promotion.Takeaways:🎬 Bright Iris Film Co. offers full-service publicity and strategy for independent films.🎬 Filmmakers should engage with marketing agencies well in advance of their release.🎬 A good rule of thumb is to budget 20% of the production budget for marketing.🎬 The Unmissable Film Release Initiative is a 12-week cohort program for filmmakers.🎬 Specificity in audience targeting is crucial for successful marketing.🎬 Filmmakers often underestimate the time needed for effective publicity.🎬 Common myths include the belief that publicity is unaffordable or only for big films.🎬 Every film has unique needs and goals that should be addressed individually.🎬 Essential assets for promotion include press kits and promotional materials.🎬 Setting clear goals is vital for a successful film release.More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube🎙️ Hosted and co-produced by Christie Marchese🎬 Produced and edited by Ron Passaro 💻 https://kinema.com/